In our loyalty marketing campaigns, a prize isn't just a gift. It's a true 'Like Moment'— a special experience that customers want to relive and share with their loved ones
like
moments
delivered
33 000 000
Our team has successfully launched over 150 loyalty marketing campaigns across the world, delivering millions of prizes to customers
We designed and produced an anniversary collection of mini-food toys for the "Vkusno—i Tochka" fast-food chain. Each figure is unique: cups with drinks and ice cream open up, the Combo character's legs and arms are movable, and the cheese in the burgers looks just like the real thing!
Mini-Fest
2025 / Vkusno — i Tochka / Russia
Sharpen the game!
A collect-and-redeem loyalty programme in the Verny retail chain, prepared by Like Retail Marketing. Once shoppers collect the required number of stickers, they can get any knife or pair of scissors from the German brand SNF for just 1 ruble!
2025 / Verniy / Russia
Like Retail Marketing developed and launched a loyalty program featuring baking dishes for the Corona hypermarket chain. By collecting enough stickers, customers could purchase a pair of ramekins from the German brand SNF for just 1 ruble.
The Perfect Dish for Every Meal
2025 / Corona / Belarus
| 02 |__OUR PROJECTS
Slatini. Collect’em all!
In autumn 2025, Like Retail Marketing rolled out a loyalty programme featuring Italian memes at the Slata retail chain. For every 600 rubles spent, shoppers receive a reusable silicone sticker with one of 12 Skifidol Italian Brainrot characters.™
2024 New Year's Superbox
A collection of 16 retro-style acrylic keychains for the holiday Superbox at the "Vkusno—i Tochka" fast-food chain. The keychains are made of double-layered acrylic and come in an opaque flow pack with a unique code inside.
Los Bocaleros
A unique collection of collectible glass markers created for the 10th anniversary of the "Vinlab" wine supermarket chain in 2024. For every 800 rubles spent, customers received a complimentary flow pack with one of the figures.
As Sharp As It Gets
Like Retail Marketing designed and executed a collectible loyalty program for the Corona hypermarket chain in 2024. After collecting enough stickers, customers could acquire a knife from the German brand SNF for only 1 kopek.
Our marketing solutions help retailers engage and retain shoppers by creating compelling reasons to purchase. The result is a direct impact on average check size, purchase volume, and customer visit frequency.
| 03 |__OUR SOLUTIONS
| 04 |__OUR SERVICES
At Like Retail Marketing, we constantly create and research product ideas for loyalty programs based on current trends, target audience analysis, our own research, and client briefs. The best and most effective concepts are selected and tested in focus groups.
Our portfolio includes unique and exclusive brands with a rich history, such as the European SNF Schneidteufel. We maintain and develop relationships with all key licensors in the market. Like is always aware of current events and relevant opportunities to launch instant loyalty programs.
At Like Retail Marketing, every project begins with building a financial model and forecasting key performance indicators (KPIs). We assess expected sales growth, ROI, and audience engagement based on our experience with over 150 programs. All calculations are provided to the client before the campaign launch to support informed decision-making.
Our product manufacturing is built on strict adherence to deadlines and quality control at every stage. We select the best factories in Asia and Russia, ensuring competitive pricing without compromising quality. Each product undergoes several stages of 'live' approvals before entering production.
Like RM manages all stages of product import and distribution: from international import and storage in our own warehouse to timely delivery to the client's distribution center. We select the optimal delivery method for each project to guarantee deadlines are met, and our distribution experience with federal networks allows us to accurately and efficiently prepare allocation for any number of retail locations.
Our products meet the highest quality standards, a fact confirmed by the trust of federal retailers and fast-food chains. Quality assurance is carried out at every stage—from factory selection to the acceptance of the finished batch, including on-site inspections. This approach guarantees a stable and reliable result for every client.
All Like Retail Marketing programs are managed by experienced project managers with over 10 years of experience in project management and analytics. We prepare regular reports on campaign progress, personally oversee each stage, and provide a final profit calculation for the client. This approach allows our team to maintain its reputation as experts in loyalty program management.
Turning
ideas
into
reality
ideas
into
reality
Loyalty begins with an idea.
We transform ideas into solutions that create vivid impressions for customers and deliver guaranteed, measurable profit growth for our clients.
We transform ideas into solutions that create vivid impressions for customers and deliver guaranteed, measurable profit growth for our clients.
| 05 |__WHY US
Our team has successfully executed over 150 loyalty campaigns across Russia, Belarus, and Kazakhstan, building an extensive database of insights and key performance indicators.
Our data allows us to perform precise calculations at every project stage, forecasting outcomes to maximize profits and minimize risks for our clients.
We constantly explore and test innovative products, mechanics, and production technologies to offer our clients best-in-class solutions in loyalty marketing.
| 06 |__LIKE TEAM MILESTONES
2010
The first loyalty campaign in Russia to feature a collectible prize.
2016
For the first time, over 5 million prizes were distributed in a single campaign.
2018
Players engaged with the game over 20 million times in just two months.
2019
Our team developed the market's first loyalty platform under the unified brand name "Prosto luchshe" (Simply Better).
2020
The first loyalty program on the global market with over 100 million prizes distributed.
Like Retail Marketing is led by executives with an impeccable business reputation and over 20 years of experience in FMCG and loyalty marketing.
Their names are well-known in the market, and their professional achievements are recognized by leading industry players. The team's expertise and strategic vision guarantee the highest quality execution for every project.
Their names are well-known in the market, and their professional achievements are recognized by leading industry players. The team's expertise and strategic vision guarantee the highest quality execution for every project.
Viacheslav
Rakovsky
Rakovsky
Commercial Director
Vadim
Baikov
Baikov
General Manager & Owner
Ivan
Galaktionov
Galaktionov
Head of Logistics & Product Development
| 07 |__THE TEAM
Let's work together.
Let's work together.
| 08 |__OUR PARTNERS
As part of the Living Style Group ecosystem, we offer our clients priority placement on the holding's media resources—our proprietary print publications and online platforms with a combined reach
of over 20 million people.
of over 20 million people.
Burda Style
A magazine about the world of Burda patterns, sewing masterclasses, and inspiration for bringing fashion trends to life.
Lisa
A women's magazine about beauty, fashion, health, and relationships.
SALON
An authoritative Russian magazine on design and architecture. Everything new in interior decor, unique concepts in architecture, and exclusive interior designs.
CHIP
One of Russia's oldest computer magazines. Interesting and accessible materials on technology, test results, and hardware reviews.
Ideas for your home
Comprehensive design solutions, tips, and recommendations for interior decoration, and landscaping for your home and garden plot.
Like Retail Marketing LLC | OGRN: 1227700240448 | Address: 3s4 Polkovaya Street, Moscow
Working since 2010
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